Renaming a fish to something that sounds more delicious has been a clever marketing ploy. Ever heard of Patagonian toothfish? You might know it as Chilean Sea Bass. Channel catfish are sometimes renamed Southern Trout. And my personal favorite, Slimeheads... which have been renamed, Orange Roughy. Many species have zero market value until their names are changed. Just by renaming them, they go from trash fish to upscale dining.
Here are some popular seafood items that are susceptible to the bait and switch. And by bait and switch, I mean douchebaggery. It's almost like ordering a filet mignon, and getting a piece of bologna (aka, Alabama round steak).
What you order:
Sea Scallops
What you get:
Frequently, sea scallops are plugs of muscle punched out of stingray/skate wings or shark fins.
What you order:
Pacific Red Snapper
What you get:
No such thing as a pacific red snapper. You'll be served one of several species of rockfish.
What you order:
White tuna in sushi restaurants, Grouper, red snapper
What you get:
Farm raised Tilapia, Catfish, Pollock
What you order:
Swordfish
What you get:
Mako shark
What you order:
Lobster
What you get:
Langoustine
What you order:
Wild Salmon
What you get:
Farmed Salmon
What you order:
Fish and Chips
What you get:
Expecting cod? If you're eating it in the UK, it's likely spiny dogfish. If they also give you fake potatoes, that would also add to your embarrassment.
What you order:
Blue Crab, Rock Crab
What you get:
Krab. A crab-like product made from fish. Failure nuggets.
This is the part where I tell you handy tips to ensure that you buy the right seafood. Honestly, its really hard. Going to a higher quality restaurant or fish market obviously helps. Even I still fall for the 12 dollar 'fried grouper' sandwich... and end up with a mouthful of cheap tilapia whilst hating my life.
The more you know.
mmmmmm...failure nuggets...
ReplyDeleteMan, I love slimehead. It's a little piece of heaven in my mouth.
ReplyDeleteenjoyed the info, thanks.....i forwarded it to the boys. will check back often. jill
ReplyDeleteHad a "grouper" sandwich the other day, I've cleaned enough grouper to know that wasn't anything close. Definitely catfish, the price was also catfish so no rip-off plus it's a BIG sandwich. The wait-staff usually don't know any better either.
ReplyDeleteAlex